When I was trying to name my site I was looking for something which would not only describe me, but would also rank well on a Google search for the term. Now that Google has reindexed my site, it looks like I am number one: Google Search: insufficiently random.
This is much better than my Yahoo! search ranking, which was number 3 for the term "ready to assemble bookcase". I used to get over 60% of my web traffic from that term at Yahoo!. It looks like they finally updated their index and I'm no longer listed on the first page. This is good, as those poor visitors were looking at a failed home theater project rather than shopping for inexpensive bookcases.