What shocked me was, the damn thing does exactly what it says on the tin.
Load its sheet feeder up with paper, plug it into the computer's USB port. Push the only "Scan" button on the front. Next thing you know, there is a folder full of sequentially numbered JPEG files. It automatically detects the length of the paper. It scans double-sided at the same speed it scans single-sided. It automatically drops back sides which are completely blank. Pages narrower than 8.5" are correctly detected and scanned with a narrower image width. It goes through 20 pages per minute. That's fast enough that its done before you realize its started.
I realized after scanning several hundred pages in just a few minutes that very few things I purchase these days "just work". Most products still require a lot of tinkering from the user, or are still so complex that you need an advanced degree to operate them. This scanner, well, anyone's cat could use it. Just tap that scan button.
Most products require you to purchase additional stuff, e.g. cables, to get them to work. Fujitsu actually included a USB cable in the box. Just unpack, plug in, and go. Its hard to argue with that. Even my HD TiVo was harder to get setup and going.